The Results​

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The Execution

The client’s viewership was decreasing, leading to a 40% decline in content completion rate (CCR), which was well below the industry benchmark of 75-80%. The content team was challenged to develop strategies to improve CCR and enhance user engagement.​

ADA helped to analyze user interaction data to pinpoint and rectify critical drop-off points in video content, assessing content likeability, and evaluating completion rates to guide the content team's strategy and improve viewer engagement on the platform. This data-driven approach provided actionable insights to the content team, enabling optimized content planning and presentation.​

Following the implementation of these strategies, the client experienced a substantial increase in CCR to 75%, aligning with industry benchmarks. This improvement contributed to more effective content planning and a better return on investment for the platform.​