Nghiên cứu điển hình

We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

Acquisition

Performance Marketing

Marketing

ADA's data-driven campaign boosted Yoodo's new user activations and retention by targeting gamers with Mobile Legends rewards and tailored promotions.

Problem Statement

Yoodo needed to increase new user activations and long-term retention in a competitive telco market with limited brand awareness.

Insights

Yoodo targeted tech-savvy Millennials and Gen Z, aligning with its digital-only service and youthful brand. Emphasising mobile gaming conversions, Yoodo leveraged young users' engagement with mobile games, supported by its Mobile Legends esports team.

Strategy

ADA integrated Mobile Legends Bang Bang(MLBB) into the campaign, offering exclusive rewards upon sign-up. The strategy used Meta and Programmatic Channels, custom data plans, and budget-friendly options. ADA utilised data from their DMP, XACT, for precise targeting and optimisation.

Execution

•Utilised Meta, Programmatic Channels, TikTok, and YouTube for high reach and targeted engagement.

•Used promotion-focused visuals and in-app rewards tailored for gamers.

•Leveraged ADA’s XACT insights for precise targeting and real-time optimisation.

‍

88%

increase in SIM Orders

42%

increase in Click-Through Rates

Over 57,379

secured SIM Activations, with consistent month-over-month growth exceeding 50%

281%

increase in targeted event activations for 2023

55%

reduction in Cost Per Action

‍

~200 increase

Increase in Revenues

Case Studies

We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

Acquisition

Performance Marketing

Marketing

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

Problem Statement

Yoodo needed to increase new user activations and long-term retention in a competitive telco market with limited brand awareness.

Insights

Strategy

Execution

•Utilised Meta, Programmatic Channels, TikTok, and YouTube for high reach and targeted engagement.

•Used promotion-focused visuals and in-app rewards tailored for gamers.

•Leveraged ADA’s XACT insights for precise targeting and real-time optimisation.

‍

88%

increase in SIM Orders

42%

increase in Click-Through Rates

Over 57,379

secured SIM Activations, with consistent month-over-month growth exceeding 50%

281%

increase in targeted event activations for 2023

55%

reduction in Cost Per Action

‍

Nghiên cứu điển hình

We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

Problem Statement

Insights

Strategy

Execution

88%

42%

Over 57,379

281%

55%

Contents

Case Studies

We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

Case Studies

We increased SIM activations and boosted engagement through Mobile Legends integration for Yoodo

The Challenge

What we have achieved

Problem Statement

Insights

Strategy

Execution

88%

42%

Over 57,379

281%

55%

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

Nghiên cứu trường hợp liên quan

How Etiqa Increased Travel Insurance Sales by 121% with an Integrated Online-to-Offline Acquisition Strategy

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Related case studies

How Etiqa Increased Travel Insurance Sales by 121% with an Integrated Online-to-Offline Acquisition Strategy

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Ready to Transform Your Customer Conversations?

Sẵn sàng biến dữ liệu thành lợi thế cạnh tranh của bạn?