Customer Data Platform (CDP) 101„ÄÄ

People are increasingly expecting more personalised content and better customer experiences, but not at any cost. For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Customers want special attention, but they also want to understand what‚Äôs happening with their data.

TD enterprise customer data platform helps marketers understand customer behaviour across devices, locations, and time. You will get a 360-degree view of your customers for insights, engage the customer and measure interactions to quantify return on investment.

Topic Discussion:

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DATE:

Thursday, 9 March 2023

TIME:

2:00PM-3:00PM (GMT+7)

SPEAKER:

Sean Valencia

Marketing Manager, APAC, Treasure Data

Thananun Loeslamsakoolkarn,

Digital Marketing Sales Manager, SB Telecom Thailand

Kanin Suputipong

Digital Marketing Sales Consultant, SB Telecom Thailand

Gain a 360-degree view of your customers for insights, engage the customer and measure interactions to quantify return on investment with CDP.

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Customer data platform (CDP) 101

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Customer Data Platform (CDP) 101

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