Leveraging customer data for business growth in 2025 and beyond

Learn how you can solve business growth challenges by identifying the business problem, selecting the right CDP, and leveraging first-party data

Solve your business growth challenges with first-party data

As businesses continue to navigate the digital landscape, leveraging data has become increasingly important in driving growth. First-party data, which is information collected directly from customers or prospects, has emerged as a valuable asset for marketers. However, many businesses struggle to effectively use this data to drive growth due to challenges related to data relevance and implementation.

To address these challenges, businesses are turning to customer data platforms (CDPs) to help them better manage and utilize their first-party data.

In this whitepaper, we address some of the common considerations before a CDP implementation so you can learn:

How to make use of first-party data to drive business growth
The pros and cons of building a CDP vs. purchasing a pre-built CDP
How to select the right CDP and implementer for your business

Blog

Leveraging customer data for business growth in 2025 and beyond

Insights

Leveraging customer data for business growth in 2025 and beyond

Featured Speakers

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Contents

ADA toàn cầu

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10 Most Common Data Quality Issues and How to Manage Them

What Are Data Silos and How to Fix Them?

Our Work

We helped a leading ecommerce group increase revenue and improve profitability with advanced data analytics

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

ADA garnered 4.4 million views on YouTube and Facebook for Axiata's Independence Day brand film

Driving SKU-Level ROI Transparency on TikTok

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