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We helped a global automotive leader optimise sales and marketing with CDP implementation
ADA's CDP boosts Korean automotive leader's strategies
The Results
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The Execution
The client is a Korean subsidiary of a leading Japanese automotive conglomerate who wants to optimise sales and marketing in through data-driven strategies.
First, we launched a campaign to capture showroom visits offline customer data and then implemented customer data platform (CDP) to unify all the data with segmentation, machine learning, and advanced analytics. Then, we implemented a dashboard which connects online and offline data showed the client a 360-degree customer view.
This enabled the client to gain deeper insights into customer journey, to launch personalized customer engagement and marketing campaigns, and ultimately, maximizing sales.
The Approach
▼ Complexity
Improved visibility on customer offline and online data
▲ Efficiency
Enabled data-driven marketing strategies for targeted and personalized campaigns to high intent customers
▲ Sales
Improved sales strategy through 360 customer insights
~200 increase
Increase in Revenues
Case Studies
We helped a global automotive leader optimise sales and marketing with CDP implementation
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
The Results
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The Execution
The client is a Korean subsidiary of a leading Japanese automotive conglomerate who wants to optimise sales and marketing in through data-driven strategies.
First, we launched a campaign to capture showroom visits offline customer data and then implemented customer data platform (CDP) to unify all the data with segmentation, machine learning, and advanced analytics. Then, we implemented a dashboard which connects online and offline data showed the client a 360-degree customer view.
This enabled the client to gain deeper insights into customer journey, to launch personalized customer engagement and marketing campaigns, and ultimately, maximizing sales.
The Approach
▼ Complexity
Improved visibility on customer offline and online data
▲ Efficiency
Enabled data-driven marketing strategies for targeted and personalized campaigns to high intent customers
▲ Sales
Improved sales strategy through 360 customer insights
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