We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

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Problem Statement

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Insights

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Strategy

ADA maintained Purefoods Nuggets' social media presence and reconnected with the target audience, positioning Purefoods as a facilitator of enjoyable family moments and highlighting the product's taste and convenience.

Execution

•Brand Mood Board: Emphasised the joy of consuming Purefoods Nuggets.

•Established content pillarsaligned with target audience needs.

•Monthly Visual Content: Createddynamic visuals focusing on taste experiences and convenience.

•Social Media Engagement: Utilised Meta for high engagement.

•Optimisation Phase: Regular optimisation based on performance metrics toenhance engagement.

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